(usually in blue and underlined if it is configured correctly)
Within the html code of the webpage it is written like this:
%26lt;a href=%26quot;http://www.google.com%26quot;%26gt;www.google.?br>
Note: the html code is not displayed on the web page, this is the code that the web browser sees
The browser then displays the 'text' %26quot;www.google.com%26quot; as the 'anchor text' for the link
The %26lt;a%26gt; stands for anchor
Anchor text: the text / characters %26quot;www.google.com%26quot; (which is placed just before the closing %26lt;/a%26gt; ) is the part of the text that is displayed on a web page
To make a link with different anchor text.
%26lt;a href=%26quot;http://www.google.com%26quot;%26gt;This will link to Google%26lt;/a%26gt;
If this html code was used on a web page the link would display this: This will link to Google
So the anchor text = This will link to Google
With careful use of the anchor text you can configure links within sentences as links, sometimes these are referred to as keyword links as the anchor text can be configured as important keywords for the link / website. Search engines take keywords into account as part of their analysis of a website / web page.
This aspect of keywords and links can help when marketing a website. See www.choicex.com
